What Websites to Read as a Brand Strategist

Resources on this folio

Utilize the links below to skip to the most relevant branding resource for you.

Brand strategy resources

Books about brand strategy
Branding podcasts
Make strategy courses
Branding blogs, websites, and magazines

Brand naming resources

Books about make naming
Brand naming courses
Brand naming tools, websites

Podcasting resources

Podcasting gear and tools
How Brands Are Congenital credits

Other business resources

Disclosure: Some links in this mail service may be affiliate links, meaning How Brands Are Congenital receives a committee if you make a purchase through the links, at no cost to you lot. Please read our disclaimer for more information.

Brand strategy resources

Books nigh brand strategy

Title	Writer	Audiobook	Summary
Aaker on Branding	David Aaker	–	–
Building Strong Brands	David Aaker	–	–
The Make Gap	Marty Neumeier	–	Yep
Zag	Marty Neumeier	Yes	–
Brand Handbook	Wally Olins	–	–
Positioning	Al Ries and Jack Trout	–	Aye
Designing Brand Identity	Alina Wheeler	–	–
How Brands Grow	Byron Sharp	Yes	Yes
Eating the Big Fish	Adam Morgan	Yes	Yep
Building a StoryBrand	Donald Miller	Yes	Yes

In addition to the books listed above, cheque out the post-obit lists:

Books recommended by branding experts on How Brands Are Built (not all straight related to branding)
Make strategy audiobooks on Audible
Summaries of brand strategy books on Blinkist

Branding podcasts

Name	Provider	Description
Hitting the Mark	Fabian Geyrhalter	Conversations with founders and investors about the intersection of make clarity and startup success with your host, brand strategist and author Fabian Geyrhalter.
How Brands Are Congenital	How Brands Are Built	Branding professionals get into the details of what they do and how they do it. In each episode, Rob Meyerson, a San Francisco-based make strategist, interviews other strategists, designers, writers, namers, and researchers to help you lot understand how brands are really built.
JUST Branding	JUST Creative & Matt Davies	The Only Branding Podcast, hosted past Jacob Cass & Matt Davies, is the only podcast defended to helping designers & entrepreneurs grow brands. Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to assist you build better brands.
Let'due south talk branding	Stef Hamerlinck	Stef Hamerlinck is your host in this weekly testify where I interview industry leaders in branding, design, and strategy. Get inspired and become a more valuable designer. Learn how to solve bigger problems.
On Brand with Nick Westergaard	Nick Westergaard	On Make is a podcast about the art and scientific discipline of brand edifice. Each week host Nick Westergaard of Brand Driven Digital interviews idea leaders or those working for innovative brands like Ben & Jerry'due south, Maker'south Marker, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods.

In addition to the list above, cheque out this more complete list of podcasts about branding, which is sometimes updated with new podcasts or when podcasts stop creating new episodes.

Brand strategy courses

Skillshare has near 400 courses tagged with "brand strategy" (run across them all here). I haven't gone through them all the same, merely will mail favorites and reviews as presently as possible. Other places to wait for courses include Udemy, Coursera, and Domestika.

More details coming soon.

Branding blogs, websites, and magazines

Logo/epitome	Weblog/site	Notes
	Make New	Subscription required
	brandchannel	"Powered by" Interbrand
	Branding Strategy Insider
	Logo Design Honey
	Transform Magazine
	The Drum
	BP&O
	Dieline	Focuses on package design
	Design Calendar week
	Advert Age

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Brand naming resources

Books about brand naming

Title	Author	Audiobook	Summary
Brand Naming: The Complete Guide to Creating a Proper noun for Your Company, Product, or Service	Rob Meyerson	–	–
Make New Proper name: A Proven, Step-past-Step Process to Create an Unforgettable Brand Name	Jeremy Miller	–	–
Don't Telephone call It That: A Naming Workbook	Eli Altman	–	–
From Altoids to Zima: The Surprising Stories Backside 125 Famous Brand Names	Evan Morris	–	–
Hello, My Proper noun Is Awesome: How to Create Brand Names That Stick	Alexandra Watkins	Yes	Yes
The Naming Book: five Steps to Creating Brand and Product Names that Sell	Brad Flowers	Aye	–

To see a (slightly) longer list of books nearly naming, check this listing, which is updated whenever a new volume is published. Note that only a few of the books on this list are "how to" books. If y'all're looking for a quick, unproblematic "how to name my visitor" or "how to name my product," you lot could also check out the costless ebooks from How Brands Are Built or naming guides from respected naming agencies.

Brand naming courses

Skillshare has over 20 courses tagged with "make naming" (see them all here). I haven't gone through them yet, but will post favorites and reviews as presently every bit possible.

Domestika has at least three courses on make naming, although right now they're all in Spanish. Ane of them is Naming: The Fine art of Name Cosmos. To earn more than, bank check out my review of the form.

Other places to look for courses include Udemy and Coursera.

More details coming soon.

Brand naming tools, websites

Check out this long list of online tools and software used by professional namers.

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Podcasting resources

Some fellow podcasters have asked what gear I'one thousand using. So, while this isn't a blog about podcasting, I'1000 happy to share the post-obit resources for podcasters. All the gear beneath is stuff that I actually apply and highly recommend. Experience free to achieve out if you have questions or desire to know more well-nigh whatsoever of these items.

Podcasting gear and tools

Image	Product	Notes
	Microphone: Blueish Yeti USB mic	I've been using this mic since the beginning of flavour two. I bought it as function of a Yeticaster kit, which includes the microphone, a shockmount, and a desktop nail arm. Information technology'south a great setup. I also picked upward this inexpensive pop filter. (For season one, I used a Blue Snowball I'd had for years.)
	Headphones: Audio-Technica ATH-M30x	I've been very happy with these, and the price tag (a little over $l) feels reasonable compared to a lot of the other podcasting gear out at that place. Also, I have this cool headphone mount on the underside of my desk-bound.
	Remote recording: Ecamm Call Recorder for Skype	Even before COVID-19, I was recording interviews via Skype using this simple piece of software.
	Recording and editing: Adobe Audition
	Transcriptions: Rev	Rev offers accurate, cheap transcriptions. I use it for podcast episodes likewise as brand strategy projects (to transcribe i-on-one interviews). Use this link to go $x off your offset social club.
	Podcast stats and analytics: Chartable	For some foreign reason, Apple Podcasts won't notify y'all or even permit you see when your podcast receives a review from outside your home state. Chartable solves for that, and too provides some metrics on how your show and individual episodes are ranking in relevant countries and category.

How Brands Are Built credits

At the end of every episode of the podcast, I list some credits for the prove. Hither'south that list, forth with links and some additional details.

Logo and original podcast artwork: Joel Schierloh
Additional design piece of work: Lacey Honda
Web evolution: Matias Garrido
Editing assistance: Castos Productions
Theme music: Isha Erskine Projection

How Brands Are Built is a production of Heirloom Bureau LLC.

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Other business resources

Hither are another websites, apps, and tools I use to run my business, which includes both How Brands Are Congenital and my brand consultancy, Heirloom. If you have questions most whatever of these resource for business owners and freelancers, go far impact whatever time.

Finance, marketing, and website tools

Tool	Category	Notes
Expense tracking: Expensify	Finance	Expensify has a great app for scanning receipts while you lot're on business trips.
Invoicing/payments: Stripe	Finance
Bookkeeping: Xero	Finance
Business insurance: Hiscox	Insurance	If yous're running a business—fifty-fifty equally a freelancer—you actually should be insured. Plus, some clients may required it. Hiscox makes it easy.
Contracts/legal matters: Rocket Lawyer	Legal	Legal communication is one of those things you don't need ofttimes, just when you demand it, you actually need information technology. I also apply Rocket Lawyer to create/review contracts with clients.
Social media: Buffer	Marketing
Domains: Namecheap	Website	I've used a few sites to buy domains, but Namecheap is one of my favorites. I've besides used GoDaddy and Ionos.
Web blueprint: Squarespace	Website	The original version of this site was created on Squarespace. It'southward since been recreated (by Matias Garrido) on Wordpress.
Website platform: Wordpress	Website
Book summaries: Blinkist	Other	Blinkist lets you read or mind to summaries of branding or other business books. Cheque out this list of branding volume summaries on Blinkist.
Proofreading: Grammarly	Other	I also use Grammarly'due south plagiarism tool to see whether submitted blog posts have already been posted elsewhere.
Password managing director: LastPass	Other	I put information technology off for a long time, merely have finally come around to the benefits of a countersign director. LastPass has saved me a ton of time and frustration.
Web development, etc.: Upwork	Other	I've used Upwork to find spider web developers, social media experts, podcast editors, and more.